GrabFood Promotes Shared Food Moments; Unveils Exclusive Food Bundles and the First GrabKitchen in the Philippines
GrabFood leads the food industry by introducing its first ever GrabKitchen in the Philippines. GrabKitchen offers users in a particular geography a variety of curated food selections from one central kitchen. By leveraging data from historical orders to address cuisine gaps, and working with its merchant partners who want to expand their delivery footprint, GrabKitchens bridges consumer demand and availability of food selections. For merchant-partners and MSMEs, GrabKitchen is a cost-efficient way to expand the geographic area they serve and reach more consumers using technology. Cloud kitchens can also lower their cost of operations by eliminating high capital investments like rental costs, which is one of the most expensive expansion constraints for merchant-partners.
GrabKitchen opens in the Philippines with a branch in Glorietta 2 featuring six merchant-partners such as Omakase, Mister Kabab, 24 Chicken, Recovery Food, and Frank and Dean - all of which do not have a physical store in Makati City, and CoCo Fresh Tea and Juice that has seen such a significant increase in sales, prompting it to expand its delivery-only operations in GrabKitchen.The Philippines’ first GrabKitchen offers on-demand delivery, and in-store dining through a unique digital experience via a self-order kiosk. GrabFood users who order through the app will also be able to mix and match orders from all partner merchants. To support more shared moments, exclusive food bundles such as Awesome Twosome Bun-deal offer, which has 24 Chicken’s Boneless 7 pieces chicken, CoCo Fresh Tea & Juice’s 3 Buddies Milk Tea, and Omakase’s California Maki are also available for online delivery for a limited period of time. Consumers can also score discounts on all GrabKitchen bundles using promo codes GKBUNDEAL60 and GKBUNDEAL100 from February 12 to 29.
More shared food moments with GrabFood
Mindful of the important role that food plays in bringing more shared moments, GrabFood, through its campaign called ‘Masarap ‘pag sama-sama,” offers consumers a more accessible and affordable way to enjoy group dining.
This season of love, GrabFood has partnered with 150 merchant-partners to offer specially-curated “Sama-sama Bundles.” From February 10 - 23, consumers can enjoy up to 50% off on specially-curated food deals, as well as additional P100 discount for orders purchased using GrabPay. Just use the promo code SAMASAMA before checking out. To know more about the promo, visit: https://www.grab.com/ph/blog/sama-sama/
GrabFood has also launched its latest video highlighting how GrabFood helps bring people together over shared food.