With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of the number of plates washed with a single bottle. The total number of 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy covering the entire length of the San Juanico Bridge and back.

With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean more than 17, 500 plates with just one bottle of Joy, doubling our own record 20 years ago,” shares Meir Yap, Brand Manager at Procter and Gamble.Continuing the celebration that started yesterday June 23 in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife salu-salo at Plaza Ibarra with mom celebrity Jolina MagdangaI-Escueta. Media and blogger guests were treated to a fiesta-themed event tilled with scrumptious Filipino dishes and delicacies and festive song and dance performances.

Jolina Magdangal-Escueta, joined by celebrity mom Rufa Mae Quinto and blogger Momi Berlin shared their own stories of how the new best ever Joy has helped them lead the best ever life for their families. “I love hosting and cooking for my family and friends, so I always end up with a lot of dishware and cooking were to clean after every event. But l only had to use one drop of Joy to clean them all, “Rufa shares.