Can the common, traditional pan de sal spark conversation on helping shed light on hunger alleviation as well as heritage preservation, Eden thinks as it joins World Pan de Sal Day this year.World Pan de Sak Day falls on 16 October, which is actually World Bread Day. As a tribute to Filipinos’ daily bread, World Pan de Sal Dat was launched in 2015 by the heritage and artisanal Kamuning Bakery Cafe, famous for its bread cooked in a traditional Pugon or stone oven. Although destroyed by fire last February 2017, the 79-year-old neighborhood bakery will have its partial reopening also on 16 October 2018.

As a kick-off to its #givegoodness campaign, Eden joins in the giving as the sole sponsor of cheese bread fill. Living out its mission, Eden and its #givegoodness program will motivate communities to give goodness because of Eden is all about bringing families and people together.Wilson Lee Flores, the owner of Kamuning Bakery Cafe, considers “World Pan de Sal Day as a unique socio-civic and cultural endeavor to highlight the importance of the Philippines’ humble yet popular pan de sal bread, and to underscore the importance of all of us helping solve the age-old problem of hunger.”