Remembering Larry on LJC Month

Larry Cruz truly was no chef, but he sure came up with some of the best restaurant concepts. He was referred to as the country’s pioneer in theme or concept restaurants. “He was the journalist who, as if by accident, shaped Philippine café society.” – Thelma San Juan of the Philippine Daily Inquirer

As a tribute to Larry J. Cruz, the LJC Restaurant Group marks September, his birth month, as LJC Month. The celebration features the LJC Festival of Flavors, the annual LJC Good to Dine Campaign, and Larry’s Treat.

The Good to Dine Campaign, now running on its 8th year, is a fundraising project for the benefit of the Cancer Institute of the Philippine General Hospital, through the Andres Soriano Foundation Inc. The campaign which starts on LJC’s birthday, September 1 and ends on December 31, donates P10.00 of the price of every features dish or drink ordered within the campaign period to the PGH fund. The money raised is used for cancer treatments of patients.